Retail Marketing Advisor

• Design and develop retail marketing strategy and campaigns to reach consumers, enabling sales growth and brand awareness for China market.

• Maximize the return on retail marketing investment by identifying and magnifying best practices and synergies.

• Main interface between dealers and central marketing. Provide consultancy and improve dealer overall marketing performance.

• Strong support MKT manager to manage BRP dealer network and partners. focus on building BRP CHINA brand awareness as well as branding events.

• Working closely with the Marketing Manager to organize and execute multiple branding events in our key markets across China mainland.

• Brief relevant teams on the internal and external communications via social media platforms, our own social campaigns and staff intranet.

• Support in the creation and production of branding event marketing assets including stands, flyers, and content.

• Be a leading role in the development and delivery of our expanding portfolio of engaging, impactful brand experiences.

• Focus on delivering events properly whilst supporting on our Brand, trade and retail events etc.

• Responsible for the whole BRP China product lines marketing activities, including campaign strategy, campaign management, launch event, auto show, etc.

• Plan & execute 360 marketing activity for central, regions and dealers.

• Work closely with Sales, PR, after sales or other functional teams to support the retail acceleration.

• Focus on customer experience enhancement and plan the yearly events and campaigns, ensure the high quality execution and monitoring.

• Select and manage the creative agencies to design and execute events with good quality.

• Result follow up and analysis for enhancement.

• Creation of local/regional dealer marketing planning including respective budget premises and resources planning on local dealer level.

• Supervision and steering of dealer activities, including dealers’ marketing plans, result follow up, data analysis.

• Coordinate and guide regions and dealers about regional marketing activities.

• Supporting our ever-growing BRP China network with toolkit events, community events & global marketing campaigns.

• Working with the internal related team and regional teams to engage the local community.

• Support local markets and dealers to create experiential customer community events and give prospective customers an opportunity to try.

• Support dealership local marketing manager with product launch events.

• Manage the launch and roll out of BRP China brand events toolkit, driving engagement for the brand event series from China dealer network.

• Managing the day to day running of the toolkit and fielding all event request from our Junction teams and dealer network.

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