Regional Product Manager - Guangzhou

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  • 广东省广州市
  • 长期
  • 全职
  • 9天前
Title: Regional Product Manager - GuangzhouCompany: Ipsen (Tianjin) Pharmaceutical Trade Co., LtdAbout Ipsen:Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!For more information, visit us at and follow our latest news on and .Job Description:Collaborate closely with the District Sales Manager to ensure business goals are achieved through the planning and execution of regional market plans:
  • Proactively monitor and analyze regional ACR/NET market dynamics, including competitor activities, pricing trends, regulatory changes, and healthcare policies, and adjust regional strategies accordingly to maintain competitive advantage.
  • Translate national product strategies, positioning, and messaging into tailored regional marketing plans, aligned with regional market characteristics, disease prevalence, and customer needs
  • Develop and implement annual, quarterly, and monthly regional marketing plans (including academic promotion, customer engagement, and brand building) to achieve sales targets, market share goals, and product penetration objectives
  • Lead the execution of regional marketing initiatives, including but not limited to academic conferences, symposia, KOL workshops, hospital training programs, and digital marketing campaigns, ensuring high quality and compliance
Act as a bridge between marketing team and sales, optimizing processes, enhancing team capabilities, and promoting cross-departmental collaboration:
  • As a representative of the product team, establish a close inter-departmental communication mechanism within the corresponding region to ensure consistency in product strategies, coordinate and resolve obstacles in cross-departmental cooperation, and promote effective collaboration and resource integration among teams.
  • Collaborate closely with the regional sales team to provide product training, sales enablement, and on-site support, helping sales representatives optimize customer visiting strategies and address customer objections effectively.
Develop and maintain regional experts:
  • Build and maintain a strong network of regional KOLs, key HCPs and hospital administrators, providing professional product training and clinical evidence support to enhance product recognition and prescription willingness.
  • Develop targeted regional KOL development plans based on the deep understanding of HCPs.
  • Collect and analyze regional customer on product efficacy, safety, and usability, and provide insights to marketing team to support product lifecycle management and optimization.
Compliance and budget management of regional market activities:
  • Ensure all regional marketing activities, materials, and communications comply with local regulations and company compliance policies, including anti-bribery and anti-corruption requirements.
  • Manage regional marketing budgets effectively, ensuring optimal allocation of resources and cost control, while maintaining compliance with budget policies and procedures.
Market access:
  • Assist HA, LMA, and sales departments with market access work.
  • Maintain and communicate with key regional experts related to market access.
Enhance the product knowledge of the sales team:
  • Provide product knowledge training and professional guidance to the regional sales and marketing support team, enhancing their professional capabilities and performance.
  • Foster a collaborative and results-driven work environment, working closely with cross-functional colleagues to achieve shared business goals.
Knowledge, abilities & experienceEducation and Experience:
  • Bachelor's degree, preferably in Medicine or Pharmacy.
  • Language: Proficiency in Chinese (listening, speaking, reading, and writing) and business English (reading and writing).
  • Familiar with the pharmaceutical market in the assigned region, including local healthcare policies, hospital distribution channels, and KOL resources, with experience in oncology and rare disease preferred.
  • Experience in organizing and executing academic promotion activities, KOL management, and sales team enablement is essential.
  • Strong strategic thinking and analytical skills: Ability to analyze market data, identify business opportunities, and develop effective regional strategies.
  • Excellent communication and interpersonal skills: Ability to build and maintain relationships with KOLs, cross-functional teams, and internal stakeholders, with strong presentation and negotiation skills.
  • Willingness to travel frequently within the assigned region (50-60% travel).
  • High integrity, strong sense of responsibility, and commitment to compliance.
  • Over 5 years of sales or marketing experience in the pharmaceutical industry.
Language Skills:
  • Chinese/English
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.

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