
Business Development Manager, Partner Network
- 北京市
- 长期
- 全职
- Identify, engage, and onboard influencers and their agencies to participate in XPN campaigns.
- Develop and maintain strong relationships with mid-tier and AAA developers/publishers to drive long-term partnerships
- Collaborate with game developers and publishers to understand their campaign objectives and match them with suitable influencers.
- Negotiate partnership terms, deliverables, and incentives with influencers and agencies.
- Provide guidance and best practices to influencers and developers for maximizing campaign success.
- Monitor campaign performance, analyze key metrics, and provide insights for optimization.
- Stay up-to-date with influencer marketing trends, emerging platforms, and gaming industry developments.
- Work cross-functionally with internal teams, including marketing, sales, product, design, and legal, to enhance influencer onboarding processes.
- 5+ years of experience in influencer marketing, business development, or partnerships within the gaming industry.
- Strong understanding of influencer ecosystems, including YouTube, Twitch, TikTok, and other content platforms.
- Proven experience working with game developers, publishers, and influencer marketing campaigns.
- Ability to establish and maintain relationships with influencers and agencies.
- Excellent negotiation, communication, and presentation skills.
- Data-driven mindset with experience analyzing influencer performance metrics.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Passion for gaming and deep knowledge of gaming communities.
- Preferred Qualifications:
- Experience using influencer marketing platforms and analytics tools (e.g.,
- Previous experience working with influencer monetization programs and revenue-sharing models.
- Familiarity with affiliate marketing strategies within gaming.