Propose project positioning in line with local market demand and trend as well as company's brand image.
Plan, develop and execute marketing and communication strategy and approach for each project, including omni-channel advertisements and promotions, events, sales gallery etc., in support of the market positioning and sales of the projects.
Effective and timely market monitoring with analysis and insights to the management for key markets.
Conduct competitor and customer studies, deliver research reports, feasibility reports, positioning report, marketing strategy report, design brief etc.
Propose and manage marketing budget, ensure cost efficiency.
Coordinate with Sales on CRM related work.
Major Tasks & Activities:
Regular meetings with sales, projects and consultants etc. to provide comments and ensure the design development is on the right track.
Understand end buyers' preferences through internal and external platforms and effectively communicate with stakeholders.
Monitor residential market performance of key markets, products etc. and deliver relevant reports.
Review vendors performance and explore new and quality vendors for new and existing projects.
Propose, lead and execute marketing and communication plans for each project.
Skills, Qualifications and Experience Requirements
Bachelor's degree or above
Minimum 12-15 years comprehensive residential marketing experience
Excellent logic and analytical skills
Strong sense of market, sensitivity to market trends and opportunities
Good connection network among media, influencers, agencies etc.
Exposure in global residential projects would be an advantage
Exposure and experience in digital or innovation side will be an advantage
Excellent communication and interpersonal skills and strong people management skills
Fluent spoken and written Mandarin, proficient English
Competencies Requirements:
Decision Quality: Decisive leader who can make firm and timely decisions
Cultivates Innovation: Changemaker who loves to innovate and think up new and better ideas for the Company's success
Business Acumen: Adept business, financial, and market knowledge; able to make business decisions and advance the Company's goals
Drives for Results: Self-driven go-getter who is result-oriented and powers through tough situations
Ensures Accountability: Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results
Optimises Work Process: Optimiser who can set up efficient and sustainable processes to carry out departmental projects
Builds Effective Teams: Excellent team leader who can juggle skills and perspectives to achieve team goals
Drives Engagement: Ability to engage team members to perform at their best potential and achieve deliverables
Situational Adaptability: Quick and proactive in adapting to changes in work demands and situations ...
