职位概述The Role:As the Senior Brand/Product Marketing Manager, you will be responsible for the full scope of our product marketing efforts in the China market, from ideation and development to go-to-market strategy and post-launch analysis. You will be the key driver of our product innovation pipeline, ensuring our offerings resonate with local consumer trends and preferences.Key Responsibilities:
Product Development & Innovation:
Lead market analysis to identify new product opportunities and emerging trends in the China color cosmetics landscape.
Manage the full product development cycle, working closely with R&D, operations, and global teams to bring new products to life.
Oversee product formulation, packaging design, and naming in collaboration with cross-functional teams.
Go-to-Market Strategy:
Develop and execute comprehensive go-to-market plans for all new product launches and key marketing campaigns.
Craft compelling product messaging and unique selling propositions (USPs) that captivate our target audience.
Partner with marketing, sales, and retail teams to ensure seamless execution and strong launch performance.
Brand Communication & Marketing:
Develop and manage the marketing calendar, aligning with both local and global brand initiatives.
Drive brand awareness and product advocacy through impactful marketing campaigns across digital, social media, and retail channels.
Collaborate with our content and PR teams to create engaging content and powerful storytelling around our products.
Performance Analysis & Insights:
Monitor product performance, sales data, and market share to identify key insights and opportunities for optimization.
Utilize consumer feedback and market research to inform future product strategies and campaign adjustments.
Qualifications:
Minimum of 6 years of experience in brand or product marketing within the beauty or cosmetics industry.
Proven track record of success in both front-end product development (ideation, concepting, product management) and back-end marketing communications (go-to-market strategy, campaign management).
Deep understanding of the China beauty market, including consumer behaviors, key trends, and competitive landscape.
Fluent in English, with excellent verbal and written communication skills.
Exceptional project management skills and the ability to manage multiple priorities in a fast-paced environment.
Strong leadership skills with the ability to influence and collaborate effectively with cross-functional and global teams.
How to Apply:If you are a creative, strategic, and passionate marketer ready to make a significant impact on a growing brand, we encourage you to apply. Please contact Gina's wechat: ginasun0109 ...
