
E-commerce Manager/电子商务经理
- 新疆维吾尔自治区
- 长期
- 全职
- Maintain a close working relationship and support with the Marketing Communications team to achieve objectives based on marketing initiatives.
- Execute online marketing initiatives set by the Marketing Communications Manager for respective departments, majoring in but not limited to, Sales / Rooms / F&B / Events (VIP events / weddings / social events / general property awareness events).
- Oversee and maintain the property brand website, special offer page, making sure contents are aligned with marketing initiatives.
- Work with corporate offices, create ad-hoc emails, guest communication emails and social media campaigns, creating cross-promotional opportunities with third party sites.
- Maintain meeting sites and make sure the contents are updated.
- Work with vendors to develop vanity site new pages and new website functions according to requirements.
- Assist the Marcom Manager in researching for new online opportunities for respective departments.
- Efficiently utilize Hilton online tools.
- Work on proposals for respective departments and events including F&B / Events / VIP events.
- Distribute promotions to all online channels including Website / EDM / Blogs / Forums, etc.
- Create cross-promotional opportunities with third party sites or sister properties.
- Manage online content including social media / blogs / censorship sites and maintain the hotel’s reputation.
- Review and improve on the effectiveness of the initiatives.
- Carry out any other reasonable duties and responsibilities as assigned.
- The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
- Tertiary qualifications in Marketing / Communications.
- Strong digital marketing experience, especially in the areas of email marketing and website optimization.
- Must have strong verbal and written communication skills in both Chinese and English to meet business needs.
- Basic SEO skills, including google and Baidu SEO rules, regulations, white hat methods and experience.
- At least 3 years of experience in a hotel marketing / advertising role preferred.
- Skills in HTML and CSS advantageous.