Social Media Specialist

BID Operations

  • 上海市
  • 长期
  • 全职
  • 14天前
  • 申请容易
About the company:At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.We're looking for a creative and strategic Copywriting Specialist to join our team. In this role, you’ll craft compelling narratives across platforms — from ad slogans and social content to PR stories and email campaigns — shaping our brand voice and driving user engagement.Responsibilities:
  • Create persuasive brand/product copy, ad headlines, and creative scripts that highlight unique selling points.
  • Plan and produce content for platforms like Xiaohongshu, Douyin, and WeChat — including articles, video scripts, and campaign hashtags.
  • Write PR stories, brand narratives, and executive speeches that elevate brand influence.
  • Design personalized email content to boost user conversion and engagement.
  • Develop phased content strategies based on user insights and market trends, integrating seasonal, topical, and event-based marketing.
  • Analyze performance through A/B tests, CTRs, and conversion rates to optimize content effectiveness.
  • Oversee copy across all channels to ensure a consistent and on-brand tone of voice.
Requirements
  • Bachelor's degree in Chinese, Journalism, Marketing, Advertising, or related fields.
  • 3–5 years of experience in content creation, ideally with successful brand campaigns or viral projects.
  • Strong strategic thinking and a user-first mindset — you're skilled at turning insights into powerful messaging.
  • Versatile writing style, solid copywriting skills, and an eye for storytelling and emotional connection.
  • Familiarity with SEO/SEM principles and online marketing trends.
  • Proficiency in English; experience in finance, gaming, or advertising is a plus.
Benefits
  • Competitive salary commensurate with experience.
  • Opportunities for professional development and career advancement.
  • Collaborative and supportive work environment.
  • Flexibility in smart casual dress code.

BID Operations