Head of Marketing, ChinaAbout OutdustryFounded in 2008, Outdustry provides market-leading rights management and creative services across China and India for some of the most prominent names in global and local music. With a mission to make music fair for creators and over a decade of deep market experience, we’ve been called “one of the quietest yet most powerful companies” in the Chinese music industry.About the RoleWe’re looking for a strategic, creative, and digitally native Head of Marketing to lead artist marketing and audience development in China. You’ll drive local impact for international and local artists through campaigns that are grounded in insight, rich in creativity, and tailored to China’s fast-moving music and media ecosystem.This is a high-impact leadership role that blends campaign strategy, artist development, team leadership, and stakeholder management, all with the goal of growing artist success and Outdustry’s marketing footprint in China.Key ResponsibilitiesArtist & Client AcquisitionIdentify high-potential local and international artists suitable for the Chinese marketLead the preparation of tailored pitch materials to onboard new clients and projectsStrategy Development & Campaign PlanningDesign integrated marketing strategies aligned with both the artist’s global vision and the local market sceneBuild full-funnel campaign plans, including: audience segmentation, artist storytelling, media planning, digital advertising, influencer strategy, PR, brand partnerships, DSP strategies, and fan engagementDefine goals, timelines, and budget allocations for each campaignCampaign Execution & PerformanceOversee end-to-end campaign execution, ensuring creativity, accuracy, and momentum throughout the lifecyclePartner closely with clients to align expectations, report progress, and ensure satisfactionDeliver strong campaign reporting and post-mortems with clear learnings and ROIStrategic Partnerships & InnovationDevelop and maintain partnerships with Chinese DSPs, social platforms, media outlets, and brand partnersIdentify and pursue new opportunities in content partnerships and branded experiencesLead innovation in marketing practices. Exploring new engagement tools and fan experiencesData & Insights LeadershipChampion a data-informed culture within the marketing teamSet KPIs, translate analytics into actionable insights, and ensure learnings are applied across future campaignsProvide strategic campaign reports that demonstrate both creative impact and business valueCollaboration with Virgin Music Group (VMG)Act as Outdustry’s marketing lead for VMG’s international artist campaigns in ChinaWork closely with VMG’s global and local teams to deliver added value through localisation and audience developmentTeam Leadership & DevelopmentBuild, mentor, and manage a high-performing local marketing teamCreate a positive, collaborative, and inclusive team culture that reflects Outdustry’s valuesLead by example with a strong sense of ownership, humility, and professionalismCross-Market & Internal CollaborationWork cross-functionally with A&R, publishing and recording teams to align strategy and executionCollaborate with other Outdustry teams to share insights and support regional/global campaignsOther FunctionsPerform other works on behalf of the Company as and when requiredRequirementsAt least 5 years’ experience in the Chinese music or entertainment industry, including at least 2 years in a leadership/management roleProven ability to lead strategic campaigns and build teams in a fast-paced environmentDeep knowledge of Chinese digital platforms and music fan cultureTrack record of delivering measurable results through artist and content marketingFluent in English and Mandarin (spoken and written)What We’re Looking ForPassion for Music & Culture – Tuned into both global and local cultural trendsStrategic & Creative Thinking – Able to zoom out for vision and zoom in for detailDigitally Fluent – Strong grasp of China’s online music and media landscapeStrong Communicator – Capable of building trust across artists, partners, and teamsResults-Driven Leader – Balances inspiration with accountabilityNo Ego, No Attitude – We lead with integrity, humility, and team spiritJob Category: Marketing, Streaming & Digital Media
