
Manager Partner Activation
- 上海市
- 长期
- 全职
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Partner ActivationManager Sports Marketing Partner ActivationArea: Global SalesDepartment: Brand MarketingDirect Reporting Line: Director Sports Marketing Partner ActivationIndirect/secondary reporting line: -Subsidiary/country: GCALocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -Purpose & Overall Relevance for the Organization:
- This role plays an instrumental part in the way the brand is portrayed and leveraged in association with all our partners within the China market and ensures through partner activation we continue to raise the awareness and image of adidas as the leading Global Brand.
- Key driver and implementer of how the brand to activate sports partners, to maximize the ROI of sports marketing and delivering towards the brands position as the top in sports.
- To optimize and leverage the category activation plans, create synergy among categories and manage portfolio via a horizontal perspective.
- Drive and coordinate the horizontal partnerships for the brand.
- Capture key teamwear business opportunities in the market and connect with internal teams to fulfill the commercial targets.
- Identify the key teamwear business needs in the market across all the categories
- Build the connection with key external partners who has the teamwear demand and bring back for internal evaluation
- Work with internal teams to fulfill the teamwear needs from external and leverage Lock Room as the key tools
- Coordinate MWB consolidation among categories.
- Activate all the teamwear partners for marketing activities if needed
- Support partner activation team lead for other integration & activation tasks
- Other horizontal topics.
- adidas Sports Marketing GCA
- adidas Brand Comms GCA
- adidas BU GCA
- adidas B2B GCA
- Research/Social agency
- Resolute and a good problem solver
- Strong project management skills
- Fluent in English and Chinese
- Strong market and industry awareness
- Good paperwork skills
- Good Interpersonal skills
- Driven to succeed and deliver against expectations
- Net Sales/Profitability
- SKU Efficiency
- Marketing Budget Application (ROI)
- Realization of contractual rights
- Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance
- University degree in business / marketing
- Minimum 6 years' experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.