·To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing.·Director of Marketing performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.·Draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.·Organize regular visits by professional persons from the media and members of the trade to the hotel.·Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards.·Ensure optimum publicity is created for all major hotel happening.·Supervise taking of photographs and prepare news release of events undertaken by the hotel.·Organizes both internal and external PR and digital Marketing activities. e.g. inter-departmental or in-house activities.·Maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.·Maintains contact, coordinates with all other departments of the hotel, and may have contact with other Marketing Managers at a regional level. Ensures the smooth operation of the PR and Marketing head office.·Special projects / ad-hoc assignments as and well assigned.·Prepares monitors and controls the Media annual budget and ensure every PR and marketing activity has the max effect.·Maintains the utmost confidentiality and discretion when handing business affairs.·Monitors awareness of competitor activities and use information when developing strategies.