Director Marketing

• Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
• Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
• Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
• By gathering and interpreting market intelligence, the US Market Director will refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
• Managing the creation and execution of high-value content in collaboration with China/EU Marketing teams. This includes determining the appropriate mix of materials, optimizing content for local languages, and overseeing both paid and organic marketing campaigns to maximize the effectiveness of events and content.
• The US Market Director will leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
• Managing the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
• Continuous testing, refinement, and reporting of marketing strategies to ensure Marketing initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in US.
• Other duties as required

• Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
• 10+ years of strategic multi-channel marketing experience - strategize, plan, execute, measure- preferably in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets.

• Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
• Strong people management skills and leadership; understanding of different cultures
• Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
• Fluency in English required; Bilingual is a plus.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously
• 20% travel required

• Ability to sit for extended periods of time (up to 8 hours +) in an office or remote work environment, using computers and office equipment.
• Fine motor skills for operating computers, keyboards and other office tools
• Occasional lifting and caring of marketing materials or event supplies up to 20-250 pounds, for conferences and promotional events
• Ability to stand for moderate periods during presentations, meetings or event setups
• Capability to travel for client meetings, industry events or campaign oversight, including navigating airports and carrying luggage
• Reliable transportation and a valid driver’s license for commuting
• Clear verbal communication skills for presentations and meetings with our without reasonable accommodation
• Adequate vision (corrected or uncorrected) for reviewing detailed marketing materials, analytics dashboards or creative designs
• Ability to work in varied environmental conditions (e.g., indoor office settings, outdoor events or high notice conference environments)

WuXi AppTec