(Senior) Marketing Manager -MNC Pharma

北京市
长期
全职

1个月前
申请容易

This position offers a rare chance to lead the launch of innovative specialty or rare disease products in one of the world's dynamic and fast-growing pharmaceutical markets-China. You will drive strategy at both the affiliate and global levels, with significant visibility to senior leadership and direct influence over market success.Lead the end-to-end brand strategy and execution for a new product launch in China, from pre-launch planning through post-launch optimization, to achieve market leadership and commercial success.Key Responsibilities:

Strategy & Planning: Develop and own the integrated China Brand Plan, defining local market positioning, target segments, and value propositions. Establish clear KPIs and manage the launch budget to ensure optimal ROI.
Pre-Launch & Launch Execution: Shape the market by building disease awareness and engaging KOLs. Lead the development and implementation of multi-channel marketing campaigns and compliant promotional materials tailored for the Chinese market.
Cross-Functional Leadership: Act as the central hub for the launch, driving collaboration with Sales, Medical Affairs, Market Access, and Regulatory teams to ensure a unified and effective market approach.
Performance & Optimization: Continuously monitor launch performance against KPIs, analyze market data, and adapt strategies in real-time to capitalize on opportunities and mitigate risks.
Compliance: Ensure all brand activities strictly adhere to company policies, local Chinese regulations, and international ethical standards.

Lead innovative product launches in one of the world's fastest-growing marketsDrive strategic decisions with global influence in a high-visibility roleEducation:

Bachelor's degree in Life Sciences, Pharmacy, Business, Marketing, or related field (required).
Master's degree (MBA/MSc) strongly preferred.

Experience:

8-10 years of progressive pharmaceutical/biotech marketing experience in China.
Essential: Proven success in launching specialty or rare disease products in China.
Deep expertise in the China healthcare landscape, including regulatory pathways, reimbursement (NRDL/VBP), hospital formulary, and KOL engagement.
Strong background in developing and executing multi-channel marketing strategies and brand plans.
Demonstrated ability to manage significant budgets and deliver commercial results.
Experience in Hematology, Immunology, Rare Diseases, or Specialty Care is highly desirable.

Leadership & Collaboration:

Proven ability to lead cross-functional teams (Sales, Medical, Market Access) in a matrix environment.
Experience collaborating with global/regional teams on local strategy adaptation is a plus.

Personal Attributes & Logistics:

Thrives in a high-impact, fast-paced launch environment with tight deadlines and complex stakeholder dynamics.
Based in Shanghai; 30-40% domestic travel required.

The employer is a well-established global organisation within the life science industry, focused on innovation and excellence. With a substantial presence worldwide, the company is committed to advancing healthcare solutions and supporting its employees with a forward-thinking approach.

Full life-cycle engagement for new product
An engaging and supportive work environment
Exposure to cutting-edge marketing strategies and tools.

If you are passionate about marketing and want to make an impact in the life science sector, we encourage you to apply today.

Michael Page