CMI Manager
- 上海市黄浦区
- 长期
- 全职
- Think proactively and work out strategy plan through tracking retail and (Away-From-Home) channels opportunities in Western cuisine and Chinese cuisine:
- Drive business performance through
- Sell-in support: Working closely with both brand marketing, commercial and R&D for idea exploration and insight support
- Translate internal briefs into projects (including refining the initial brief and asking the ‘right questions, working through potential hypotheses, and storyboarding the output)
- Forecast retail and AFH cuisine industry data based on logic hypothesis and reasonable rationale behind
- Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of database and business data
- Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, communications, and new product development
- Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
- Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in a formal presentation style
- Passionate about food, catering and sauces & condiments
- Have business sense and business oriented thinking mindset in AFH and retail channel.
- Can-do attitude and result oriented
- Min. 8-10 years FMCG working experience in marketing research industry with comprehensive knowledge & experience for research methodologies and strong analytical sense.
- Well in managing agencies or leadership experience
- Eager to drive business & strong influence capability
- Strong presentation capability
- Fluency in Mandarin and English, both oral and written
- Computer literacy, e.g. Excel, Powerpoint, Word.
- Bachelor’s degree or above
- Food relevant category is a plus