ASSOC Mgr - Commercial Planning & AnalyticsLine of Business: Consumer Insight, Measurement & Analytics (CIMA)Location: Shanghai, ChinaDepartment Overview:Consumer Insight, Measurement & Analytics is an analytics & insight department within Shanghai Disney Resort that informs strategy development and decision-making through data, analytics, and insight. It is one of the biggest client-facing insight departments, with numerous specialists, analysts, and researchers of different levels working on Qualitative research, Quantitative research, and Big Data Analytics. It offers a wide variety of exciting assignments and projects from upstream resort concept and product development, to marketing/sales/digital strategy and content development, to guest experience optimization for the theme park/hotels/Disneytown, to data mining/exploration/visualization of its vast amount of online and offline data. The possibilities are infinite and this is certainly a well sought-after career for many who are interested in data analytics & insights. The working environment is vibrant, open, dynamic, and full of fun. We work and interact with talented and passionate people every day.Key Responsibilities:
Support & evolve sales/marketing analytics practices in executing data collection, management, analytics, implementation, and reporting across sales initiatives;
Collect & consolidate sales data to provide insights & establish methodology on sales target allocation of each channel and build regular review process to optimize operation;
Build close relationships with different LOBs and design sales planning strategy & process via data collection, analysis, reporting & consolidation.
Partner with internal stakeholders and leverage data within commercial and CIMA to help build out business intelligence, identify new opportunities, and enable decision-making;
Leverage data visualization tools & techniques to develop KPIs, dashboards, and systems to deliver insights that drive business recommendations, innovate creative business solutions and enable sales optimization;
Conduct deep-dive analyses and other related ad-hoc requests as assigned or required, e.g. partner co-op performance analysis;
Desired Qualifications:
Bachelor’s degree in an analytical/quantitative field
4+ years of relevant work experience in an analytical field;
Working experience in sales planning, business analytics or sales analytics;
Proficient with Microsoft Office Suite;
Proficient with BI tools (Tableau, Power BI, etc.) and SQL;
Ability to manage time effectively, and manage multiple priorities in a fast-paced, complex business environment;
A can-do attitude and determination to push project progress;
Excellent written and verbal communication skills;
Fluent in both Mandarin and English;
Proactive problem-solving and critical thinking skills;
Preferred Qualifications:
Graduate degree in an analytical/quantitative field or equivalent work experience;
E-commerce experience;
FMCG or travel industry experience.
About Shanghai Disney Resort:As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.
We are committed to providing equal employment opportunities and welcome applications from candidates with disabilities.
Specific benefits vary between different roles and may be adjusted according to company policy.
Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
Job Posting Segment: Commercial StrategyJob Posting Primary Business: CIMA (SHDR)Primary Job Posting Category: Consumer Insights & AnalyticsEmployment Type: Full timePrimary City, State, Region, Postal Code: Shanghai, ChinaAlternate City, State, Region, Postal Code:Date Posted: 2025-06-13