Creator Success Manager, Xsolla Partner Network (China)

• Establish and manage a network of top-tier content creators and social media influencers.
• Develop and manage relationships with creators and influencers to ensure long-term partnerships.
• Negotiate and manage contracts, fees, and expectations with creators and influencers.
• Collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness.
• Liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities.
• Keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns.
• Work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks.
• Define performance goals, create rosters, track conversions, and measure influencer performance success.
• Responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities.
• Monitor and adjust partnership strategies in accordance with best practices and relevant trends.
• Develop and execute the influencer marketing strategy in China to drive brand awareness, engagement, conversions, and creator user acquisition
• Track, analyze, and report key performance metrics (KPIs) for influencer campaigns, providing insights and recommendations for optimization.
• Stay up to date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement.
• Manage the influencer marketing budget for China, ensuring efficient allocation of resources.

• 5+ years of experience in an influencer marketing role with extensive experience working directly with influencers and streamers.
• Passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms.
• Direct experience with gaming publishers, products, and expertise in mobile and video game established and rising influencers.
• Strong knowledge of gamers and influencers across Twitch, YouTube, Facebook, Instagram, Twitter, and TikTok.
• Strong interpersonal skills with the ability to build relationships and work effectively with a diverse range of people.
• Excellent communication, writing, presentation, and organizational skills.
• Ability to manage multiple projects simultaneously and prioritize demands.
• Data-driven with experience setting clear goals and KPIs.
• Experience working with and/or managing influencer marketing agencies from the RFP process through execution and wrap report.
• Fluent in Chinese and English
• Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
• Bachelor's Degree.

• Preferred Qualifications:
• Previous experience in e-commerce, gaming, or technology sectors.
• Understanding of paid influencer collaborations and how to integrate them into organic strategies.
• Experience with affiliate marketing, influencer gifting programs, and community-driven content

Xsolla