(Sr.) Brand Manager

Haleon

  • 上海市黄浦区
  • 长期
  • 全职
  • 2天前
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.About the Role:Drive China Pain Relief related brand’s business objective, will handle brand daily operation, NPD launch plan execution, and focus on 4 aspects:
  • Detailed NPD launch plan execution for liquid gel
  • Facilitate MM to develop brand growth plan, especially the acceleration plan in retail channel
  • Communication: participate the annual plan planning and next year operation
  • Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk.
Key accountabilities & deliverablesDevelop / drive brand strategy execution and ensure the quality of executionDedicate for the NPD launch plan executionAs a Brand Manager, will be responsible for selected brand within the business portfolio. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives.This role will provide the opportunity to lead key activities to progress the career. These responsibilities include some of the following:
  • Support MM to develop the annual brand growth strategy as well as the tailor-made market communication plan focused on 3-year growth drivers, working with a brand centric cross-functional team
  • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
  • Manage agency and cross-functional relationships to deliver breakthrough results
  • As the key team member to superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
  • Collaborate with the TMK team to drive strong shopper engagement and more than fair share in-store support
Qualifications
  • A minimum of a BA degree
  • Excellent English spoken and written
  • 3+ years of professional experience with direct experience in FMCG/FMCH/OTC MKT background
  • Experience of working across functions as the individual contributor
  • NPD launch and EC experience are welcomed
Proven track record
  • Consistent high performance and delivery
  • Successfully executing complex projects from design to completion
  • Utilizing multi source information in a fast-moving environment
  • Leadership in matrix organisation
Care to join us. Find out what life at Haleon is really likeAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important note to candidates:The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Haleon