Industrial Channel Specialist

Lesaffre

  • 上海市
  • 长期
  • 全职
  • 21天前
  • 申请容易
Company DescriptionAs a global key player in the field of microorganisms and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food Taste & Pleasure, Health Care and Biotechnology.Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.Lesaffre achieves a turnover of 3 billion euros.Job DescriptionIndustrial in Brand Manufactures
  • Map strategic client profiles (e.g., large-scale brand manufacturers, packaging goods innovators) and align solutions to their operational and R&D needs.
  • Develop co-branded marketing campaigns, communication calendar and annual promotional plans to drive adoption of specialized ingredients (e.g., preservative-free solutions, tailored packaging or pack-size).
  • Collaborate with baking center to create client-specific product formulations and pricing strategies that enhance long-term partnerships.
  • Routine customer visit and design full year customer marketing plan aligned with sales and BC.
  • Other tasks assigned by line managers.
Qualifications
  • Bachelor’s degree in Marketing, Business, or Food Science; MBA preferred.
  • 10+ years of experience in B2B channel marketing, preferably in FMCG, food ingredients, or related industries.
  • Proven expertise in customer segmentation, trade marketing, omni channel events execution.
  • Strong understanding of bakery industry dynamics, including Western/Chinese bakery trends, OEM operations, and foodservice demands.
  • Proficiency or familiar in the operation of the sales and technical support teams
  • Exceptional leadership, negotiation, and stakeholder management skills.
  • Fluency in English and Mandarin required.
Additional InformationLesaffre ValuesKnow, understand and demonstrate the Lesaffre values of
  • TRUST,
  • ENTREPRENEURSHIP,
  • PASSION,
  • HUMILITY, AND
  • RESPECT with work colleagues and business partners.

Lesaffre