Manager Brand Communications, FCC

Adidas

  • 上海市
  • 长期
  • 全职
  • 23小时前
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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Brand Communications, FCCManager Brand Communication FCC, GCAArea: GCADepartment: MarketingDirector Reporting Line: Director Brand communications, FB/TRN/FCC/F1, adidasLocation: ShanghaiGSMS Grade: M4Number of Personnel Managed: -Cost Center/Budget and/or Revenue Responsibility: -This position plays a key role in accelerating growth of adidas FCC.She/he will be driving the overall sports performance equity with a strategic focus on Consumer insights, Ideas Development, Creative & Assets production and social / offline activation Development & Execution which delivers impact to the market.She/he will drive brand governance with Director to accelerate adidas sports performance business lift for the future city.In this context, she/he be working with internal key stakeholder & external agencies, partners to deliver brand/business objective on consistent basis.KEY RESPONSIBILITIES:
  • Use market, industry, regional, consumer data and insights to identify best opportunities.
  • Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
  • Work closely with BU, CCS and the other internal key stakeholders to develop the product communication calendar.
  • Develop activation and create the assets base on the calendar across retail, ecom, digital, social and activation to ensure maximum impact and efficiency with the collaboration with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution.
  • Capable to leverage and facilitate x-cat planning & execution to make the best use of brand marketing resources.
  • Plan and manage the marketing budgets under Finance rolling forecast guideline
  • Proactively manage with agencies and vendors with corporate compliance guideline.
KEY CRITERIA
  • Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus.
  • Demonstrate strong story telling capabilities and creative production experience will be preferred.
  • 6-8 years proven experience in brand comm or product marketing function. 1-3 years in a managerial position will be a plus.
  • Passion and knowledge on sports.
  • Result/KPI oriented and proactive.
  • Able to handle stress from timeline and working scope.
  • Attention to details and sensitive to finance data.
COMMUNICATION
  • Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
  • Good presenter and be able to present in high stake meeting with bilingual approach.
CRITICAL THINKING
  • Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
  • Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.- Culture Starts With People, It Starts With You -By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.Job Title: Manager Brand Communications, FCCBrand:Location: ShanghaiTEAM: Brand Management & CommunicationsState: SHCountry/Region: CNContract Type: Full timeNumber: 533927Date: Sep 1, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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