Performance Marketing Manager

Lego

  • 上海市
  • 长期
  • 全职
  • 8天前
Job DescriptionAre you an expert who has proven experience in Performance Marketing area who can support us to inspire and develop the builders of tomorrow?Here's a phenomenal opportunity for you to bring your strong capabilities of analytics, insights generation, critical thinking skills to take in charge of overall ecommerce business and investment planning and management, business strategic development for middle/long-term!No relocation assistance is offered for this position.Play your part in our team succeedingEffective traffic operation and continuous efficiency improvement are critical to online business growth. This role will define the overall traffic acquisition strategy and drive robust implementation for JD platforms, ensuring efficient paid media investment, expanding audience reach, and exploring emerging trends. The role will also collaborate closely with the sales team to achieve CS targets and work with the brand marketing activation team on key GTMs to ensure media strategies are fully aligned and integrated.Core Responsibilities
  • Build a comprehensive view of traffic operation (free/paid/activation) for JD platform through performance tracking, future trend forecasting and KPI setting
  • Develop an integrated media plan for JD platform through media mix, phasing, target audience, and timeline investment and paid ads creative
  • Oversee media agency for daily operations and real-time optimization; integrate with ISVs for precise targeting to improve ROI
  • Deliver regular media performance analysis to improve resource efficiency; supervise and report on key KPIs such as traffic acquisition and major campaign results
  • Drive effective budget management with monthly allocation to maximize efficiency
  • Collaborate with sales team to align traffic operations and ensure CS targets remain on track
Do you have what it takes?
  • 5 years + proven experience in EC paid media management, traffic management and operation, esp. have solid experience in JD platform
  • Strong data analytic skills and storytelling abilities.
  • Data-driven attitude and attentions to details
  • Strong communication skills to work collaboratively in a cross-function team environment
  • Faster learner, adaptable and can-do-attitude; able to work under pressure
  • Strong influence skill, able to lead media agency to ensure robust implementation
  • Professional experience in Microsoft Office tools (e.g. Excel, and PowerPoint)
  • Proficient in Mandarin and English
#LISZApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Lego